Black Friday retail +4.1% YoY; Adobe $11.8B online as foot-traffic estimates diverge
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U.S. Black Friday retail sales rose 4.1% yearâoverâyear per Mastercard SpendingPulse, while Adobe Analytics said consumers spent a record $11.8 billion online (up 9.1%) with mobile driving over half of Thanksgiving sales and peak online activity hitting about $12.5 million per minute midâday. Footâtraffic estimates divergedâRetailNext reported a 3.6% decline in inâstore visits while Pass_by saw a 1.17% increaseâand analysts warn much of the dollar growth was pricingâdriven (Salesforce: average selling prices +7%, items per order â2%, order volumes â1%).
Retail and EâCommerce
Retail and E-commerce
Retail and Consumer Spending