Retailers often expand and promote private-label (store-brand) product lines to offer lower consumer prices while preserving retailer margins.
high
process
Private-label strategies are a common retailer response to price-sensitive shoppers and competitive pressure.
Grocery retailers commonly use promotional tactics such as free-product offers and bundled meal promotions to help budget-conscious consumers lower holiday meal costs.
high
strategy
Promotions and bundles are standard merchandising tools to increase store traffic and provide perceived value.
Easing supply-chain pressures and strong competition among grocery retailers can lead to lower retail food prices for consumers.
high
causal
Improvements in logistics and competitive pricing dynamics commonly reduce consumer food costs.