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branding

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The J.M. Smucker Company stated that it has used a round pie-like shape to represent the Uncrustables product since 1996.
January 01, 1996 high temporal
Company's asserted date of first use for a distinctive product shape.
The J.M. Smucker Company Uncrustables
Smucker's sues Trader Joe's over alleged Uncrustab

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The J.M. Smucker Company Uncrustables