The J.M. Smucker Company markets Uncrustables as round, crustless pocket sandwiches made from white bread with crimped edges and various fillings such as peanut butter and jelly.
October 14, 2025
high
descriptive
Product description and typical fillings and form factor.
Uncrustables are marketed as convenient, ready-to-thaw frozen lunch options that require no preparation other than thawing before consumption.
October 14, 2025
high
descriptive
Positioning of the product for quick, grab-and-serve use.
The J.M. Smucker Company stated that it has used a round pie-like shape to represent the Uncrustables product since 1996.
January 01, 1996
high
temporal
Company's asserted date of first use for a distinctive product shape.