A 2025 Visa Business and Economic Insights holiday spending outlook forecasts U.S. consumers to spend an average of $736 each on holiday gifts in 2025, a 10% increase from $669 in 2024.
January 01, 2025
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Holiday spending projection from Visa's 2025 holiday spending outlook.
The 2025 Visa Business and Economic Insights holiday spending outlook uses U.S. Department of Commerce retail sales data that excludes automobiles, gas stations, and restaurants for its holiday spending projections.
January 01, 2025
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Methodological detail describing the data sources used in Visa's 2025 holiday spending outlook.
A 2025 Visa Business and Economic Insights analysis found that the historical correspondence between changes in consumer spending and consumer sentiment, which was stronger in the years leading up to the COVID-19 pandemic, has weakened in recent years.
January 01, 2025
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Finding on the changing relationship between consumer sentiment and actual spending reported in Visa's 2025 analysis.