Social Media Trends

Pew Research Center released new survey data on Nov. 28, 2025 showing U.S. social media habits are fragmenting: YouTube (84%), Facebook (71%) and Instagram (50%) remain most used, while Reddit has grown to 26% of adults (from 18% in 2021) as X’s user share declines. Among under‑30s, 63% use TikTok and roughly half use it daily, 58% are on Snapchat, and WhatsApp usage rose to 32% overall, with higher use among Asian and Hispanic users.