Instacart

Consumer Reports and the Groundwork Collaborative say Instacart has run AI-driven pricing experiments since 2022 that can make identical grocery items cost up to 23% more for some U.S. shoppers than others, based on testing with 437 volunteers at chains including Safeway and Target. Instacart told CBS News that 10 retail partners who already apply markups are conducting limited, randomized price tests, while the investigation also flagged "fictitious pricing" where different "original" prices were shown to shoppers.