AI & Deepfake Regulation

South Korea will require advertisers to label AI-generated ads and make platforms responsible for compliance, officials said after a Dec. 10 policy meeting chaired by Prime Minister Kim Min-seok. The government will revise laws so the rules and tougher enforcement—24-hour reviews, emergency takedowns, and punitive damages up to five times losses—take effect in early 2026 amid a surge of deepfake-driven promotions on YouTube, Facebook and other services.