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Wild players mourn Jessi Pierce after White Bear Lake fire

Beloved hockey reporter Jessi Pierce has been identified as the adult victim in a White Bear Lake house fire that killed four people — Pierce, her three children and the family dog — White Bear Lake Fire Chief Greg Peterson confirmed. Minnesota Wild officials and players, including GM Bill Guerin, coach John Hynes and captain Jared Spurgeon, expressed shock and grief, calling Pierce a “kind, compassionate” and dedicated ambassador for the game; the Wild beat the Dallas Stars hours after learning of the deaths and said they will carry the loss on their upcoming road trip.

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📌 Key Facts

  • The adult victim in the White Bear Lake house fire has been identified as hockey reporter Jessi Pierce, who covered the Minnesota Wild and the NHL; White Bear Lake Fire Chief Greg Peterson confirmed she was the adult found in the home.
  • All three children killed in the fire were Pierce’s children; the family dog also died in the blaze.
  • The Minnesota Wild issued a formal statement calling Pierce “kind, compassionate” and a “dedicated ambassador” for the game.
  • Wild GM Bill Guerin, coach John Hynes, captain Jared Spurgeon and forward Marcus Foligno gave on‑record comments expressing shock, grief and memories of Pierce.
  • Guerin emphasized that players, coaches and media are “all in this hockey world together,” saying the team will miss her and support the media contingent.
  • Spurgeon recalled Pierce bringing her children into the dressing room for interviews and said the team was “very shook” by the news.
  • The Wild played and beat the Dallas Stars 2‑1 in overtime just hours after learning of the deaths and said they will carry the loss with them on a three‑game road trip.

📊 Relevant Data

Non-Hispanic Black Americans had a home fire death rate of 15.1 deaths per million population from 2015 to 2019, compared to 9.8 for Non-Hispanic White Americans, while Black Americans comprise about 13% of the U.S. population.

US Fire Death Rates by State — NFPA

Non-Hispanic Native American or Alaska Native individuals had a home fire death rate of 18.2 deaths per million population from 2015 to 2019, the highest among racial/ethnic groups, compared to the overall U.S. average of 10.0.

US Fire Death Rates by State — NFPA

African American or Black children under 10 had a fire death rate roughly twice that of all children under 10 from 2015 to 2019.

US Fire Death Rates by State — NFPA

Communities with 20% or more of the population below the poverty line had a fire death rate of 12.4 per million in 2012, nearly five times higher than the 2.6 per million in communities with less than 5% below the poverty line.

Poverty & Fire Risk — NFPA

In lowest income census tracts (median income less than $20,000), the relative risk of injury in home fires was 8.1 times higher than in high-income tracts (median income greater than $80,000) based on 1991-1997 data, with lowest income houses least likely to have smoke alarms.

Poverty & Fire Risk — NFPA

📰 Source Timeline (3)

Follow how coverage of this story developed over time

March 23, 2026
8:34 PM
Wild players, staff shocked after Jessi Pierce’s death in White Bear Lake fire
FOX 9 Minneapolis-St. Paul by Jeff.Wald@fox.com (Jeff Wald)
New information:
  • Wild GM Bill Guerin, coach John Hynes, captain Jared Spurgeon and forward Marcus Foligno gave on‑record comments describing their shock, grief and memories of Jessi Pierce.
  • Guerin emphasized that players, coaches and media are "all in this hockey world together" and said the team would miss her and support the media contingent.
  • Spurgeon recalled Pierce bringing her children into the dressing room for interviews and described the team as "very shook" by the news.
  • The story notes the Wild played and beat the Dallas Stars 2‑1 in overtime just hours after learning of the deaths, and will carry the loss with them on a three‑game road trip.
  • White Bear Lake Fire Chief Greg Peterson is quoted by name confirming that Pierce was the adult victim found in the home.
March 22, 2026
5:34 PM
Beloved hockey reporter Jessi Pierce identified as woman who died in White Bear Lake fire
FOX 9 Minneapolis-St. Paul by Kilat.Fitzgerald@fox.com (Kilat Fitzgerald)
New information:
  • The adult woman killed in the White Bear Lake house fire has been identified as hockey reporter Jessi Pierce, who covered the Minnesota Wild and the NHL.
  • The Minnesota Wild organization issued a formal statement describing Pierce as a 'kind, compassionate' person and a 'dedicated ambassador' for the game.
  • FOX 9 confirms that all three children killed in the fire were Pierce’s children, along with the family dog.
March 21, 2026
2:44 PM
White Bear Lake fire leaves 4 people dead
FOX 9 Minneapolis-St. Paul by Kilat.Fitzgerald@fox.com (Kilat Fitzgerald)