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PR Executive Disputes Senate Democrats’ DHS Contract Claims and Demands Apology

Benjamin Yoho, head of public‑relations firm The Strategy Group for Media and husband of former DHS assistant secretary for public affairs Tricia McLaughlin, has sent a letter to Sens. Peter Welch and Richard Blumenthal demanding that Sen. Adam Schiff correct the record and apologize for statements made in a recent Kristi Noem oversight hearing. Schiff cited a figure suggesting Yoho’s company had secured $143 million in DHS‑related subcontracts tied to a $220 million ad campaign, but Yoho says his firm was merely a subcontractor to Safe America Media LLC and received $226,137.17 in production fees—about one‑tenth of one percent of the contract value. He calls Schiff’s description “factually incorrect” and says the work was not paid directly by DHS, pushing back against Democrats’ insinuations that Noem’s DHS ad blitz funneled large sums to insiders. The dispute comes after President Trump fired Noem as DHS secretary amid anger over her testimony that he had personally approved the controversial campaign, which featured her prominently and is now under intense scrutiny for possible favoritism and waste. The episode underscores how thin documentation and inflated numbers in high‑profile hearings can distort perceptions of government contracting and raise questions about whether lawmakers are exaggerating conflicts of interest for political effect.

DHS Advertising and Contracting Oversight Congressional Hearings and Ethics

📌 Key Facts

  • Benjamin Yoho sent a Thursday letter to Democratic Sens. Peter Welch and Richard Blumenthal demanding an apology and correction of the official hearing record.
  • Sen. Adam Schiff had referenced a figure suggesting Yoho’s firm got $143 million in subcontracts linked to a $220 million DHS ad campaign under former Secretary Kristi Noem.
  • Yoho says The Strategy Group for Media was only a subcontractor to Safe America Media LLC and was paid $226,137.17 for video and audio production, not directly by DHS.
  • Kristi Noem was removed as DHS secretary after Trump reportedly became furious with her testimony that he had approved the $220 million taxpayer‑funded ad campaign that featured her.

📊 Relevant Data

In 2025, the U.S. Department of Homeland Security workforce was composed of 51.7% White (Non-Hispanic or Latino), 22.8% Hispanic or Latino, 16.7% Black or African American, 5.4% Asian, 1.2% American Indian or Alaska Native, 0.6% Native Hawaiian or Other Pacific Islander, and 1.6% Two or More Races.

EEO Management Section | Homeland Security — U.S. Department of Homeland Security

Federal agencies spent approximately $1.2 billion on advertising contracts in fiscal year 2022, with awards including $256 million (21%) to Black American-owned businesses and $221 million (18%) to Subcontinent Asian American-owned businesses.

GAO-24-107021, FEDERAL ADVERTISING — U.S. Government Accountability Office

The $220 million DHS ad campaign was designed to deter illegal immigration and highlight border security efforts, featuring Secretary Kristi Noem, and was criticized for its cost exceeding the combined budgets of several major films.

Kristi Noem's $220M Homeland Security Ads Dwarfed the Budgets ... — People

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