Trump Urges Employers to Match Federal Contributions in New $1,000 'Trump Accounts' Baby Savings Program
At a Jan. 28, 2026, Washington event launching "Trump Accounts," President Trump urged employers nationwide to match the federal government's $1,000 seed deposits into workers’ children's accounts, framing the matches as a new standard workplace benefit and spotlighting corporate backers such as Dell CEO Michael Dell and Invest America founder Brad Gerstner. Bank of America announced it will match the $1,000 for children born 2025–2028 of its roughly 165,000 U.S. employees, and Visa is developing a platform to let cardholders direct cash‑back rewards into Trump Accounts, signaling early financial‑industry integration.
đź“Ś Key Facts
- At a Jan. 28, 2026 Trump Accounts event in Washington, President Trump urged employers nationwide to match the federal government's $1,000 seed contributions into workers' children's "Trump Accounts," framing employer matching as a new standard workplace benefit.
- Bank of America said it will match the federal $1,000 seed for all children born 2025–2028 of its roughly 165,000 U.S. employees, effectively doubling the initial balance for those families.
- Visa is developing a platform to let cardholders direct cash-back rewards directly into Trump Accounts, signaling early financial-industry product integration beyond employer matches.
- Trump highlighted major corporate supporters on stage — including Dell CEO Michael Dell and Invest America founder Brad Gerstner — and used their participation to press other CEOs to join the program.
- Taken together, these announcements indicate early private-sector adoption efforts for the new $1,000 Trump Accounts baby savings program, combining employer matches and payment-industry tools to boost initial funding and participation.
đź“° Source Timeline (2)
Follow how coverage of this story developed over time
January 28, 2026
6:46 PM
Trump calls on employers nationwide to match contributions into workers’ kids’ Trump Accounts
New information:
- At a Jan. 28, 2026 Trump Accounts event in Washington, President Trump formally called on employers nationwide to make matching contributions into workers’ children’s Trump Accounts, framing it as a new standard workplace benefit.
- Bank of America announced it will match the federal government’s $1,000 seed for all children born 2025–2028 of its roughly 165,000 U.S. employees, effectively doubling the initial balance for those families.
- Visa is developing a platform to let cardholders direct cash‑back rewards directly into Trump Accounts, signaling early financial‑industry product integration beyond employer matches.
- Trump highlighted major corporate supporters on stage, including Dell CEO Michael Dell and Invest America founder Brad Gerstner, using their participation to press other CEOs to join the program.