January 20, 2026
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Affirm Tests Buy‑Now‑Pay‑Later Option for U.S. Renters

Affirm has begun piloting a buy now, pay later (BNPL) option that lets U.S. tenants split their monthly rent into two equal biweekly payments at 0% interest, underwritten through a partnership with New York–based Esusu, which reports payment data to major credit bureaus. The pilot, whose duration and potential expansion plans Affirm has not disclosed, offers no‑fee loans to approved renters but effectively adds another layer of short‑term credit into housing costs. Consumer‑finance experts quoted in the piece warn that BNPL, already used by tens of millions of Americans for everyday purchases, can lead to confusion, missed payments, and credit damage when borrowers juggle multiple loans—risks that become more serious when tied to rent and housing security. They also caution that the option could tempt some renters to stretch for higher rents by smoothing payments, increasing the odds of overextension if incomes are unstable. The move comes as CFPB data show rapid growth in BNPL use and regulators scrutinize how these products are underwriting, reporting to credit bureaus, and handling delinquent borrowers.

Consumer Finance and Debt Housing Affordability

📌 Key Facts

  • Affirm is piloting a rent BNPL product via Esusu that lets tenants pay rent in two biweekly installments at 0% interest with no fees.
  • Affirm says it underwrites every application and currently serves about 24 million BNPL users; a recent CFPB report found roughly 50 million consumers used at least one BNPL loan in 2023.
  • Esusu reports payment data to major credit bureaus, and Affirm says it is the only major BNPL provider that reports loan activity to Experian and TransUnion, meaning missed payments can hit credit scores.
  • Consumer advocates warn that using BNPL for rent could create a "death spiral" of debt and threaten housing security if tenants borrow monthly to cover ongoing obligations.

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January 20, 2026