Trump’s Unenforced 10% Credit‑Card APR Demand Meets Industry Resistance as Marshall Drafts Cap Bill
President Trump demanded a one‑year 10% credit‑card APR cap to take effect Jan. 20 and warned issuers they would be breaking the law if they did not comply, but banks have largely left rates unchanged amid legal uncertainty — there is no statute or executive order in force, the CFPB says there is no general federal cap, and Wall Street CEOs and lobbyists warned the move would be “devastating,” triggering a sell‑off in card stocks. GOP Sen. Roger Marshall has drafted the Consumer Affordability Protection Act to limit rates for banks with more than $100 billion in assets (with some bipartisan backers), while analysts say a hard cap could save consumers roughly $100 billion a year but also spur credit tightening, reduced rewards or fees, and migration of risky borrowers to costlier, less‑regulated products.
📌 Key Facts
- President Trump publicly demanded a 10% cap on credit‑card APRs to take effect Jan. 20, 2026, telling reporters aboard Air Force One that card issuers would be breaking the law if they did not comply.
- There is currently no statute, regulation or executive order imposing a 10% APR cap; administration officials have said the president “expects” compliance but provided no enforcement details, and regulators (including the CFPB) and bank lobbyists say it is unclear how or whether the White House can legally impose such a ceiling without Congress.
- Sen. Roger Marshall is drafting the Consumer Affordability Protection Act to impose a one‑year 10% cap on credit‑card interest for banks and financial institutions with more than $100 billion in assets; the bill has bipartisan co‑sponsors (Sen. Dick Durbin and Rep. Peter Welch) but faces resistance from Senate GOP leadership.
- Wall Street and the banking industry pushed back sharply: trade groups and analysts (including the Bank Policy Institute and the American Bankers Association) warned a hard 10% cap would be “devastating” and drive borrowers to less‑regulated, more expensive credit, while major executives (including JPMorgan’s Jamie Dimon and BNY Mellon’s Robin Vince) warned that political attacks on the Fed risk undermining market confidence; JPMorgan CFO Jeffrey Barnum said banks would “fight with all resources at its disposal.”
- U.S. card‑issuer stocks, including American Express, JPMorgan, Citigroup and Capital One, fell sharply as investors priced in the threat of the cap.
- Scholars and analysts estimate large economic effects from a 10% cap: Vanderbilt researchers and other analyses put the annual magnitude at roughly $100 billion (variously framed as consumer savings and as lost bank revenue), Morgan Stanley warned a possible ~5% drop in consumer spending if low‑income and subprime borrowers lose access to cards, and America’s Credit Unions estimated about two‑thirds of revolving cardholders and nearly all 47 million subprime borrowers could face cuts or cancellations of credit lines under a hard cap.
- Current credit‑card APRs vary by measure but are far above 10% — roughly 20–24% on average (the Fed reported 22.3% in November 2025; other measures put end‑December 2025 at about 19.7% and LendingTree near 24%), with subprime borrowers sometimes paying up to 36% — trends driven by elevated Fed policy rates and rising delinquencies.
- Sen. Elizabeth Warren has voiced support for a 10% cap, says she urged Mr. Trump to pursue legislative action (and to push House Republicans on housing legislation), and has criticized the administration for prior efforts she says reduced CFPB capacity while failing to lower costs for consumers.
📊 Analysis & Commentary (1)
Let companies set prices
"A pro‑market critique arguing that blunt price caps (such as a presidentially demanded 10% credit‑card APR) are poor policy: they create supply distortions, reduce access to credit, and shift costs rather than solve affordability problems, so lawmakers should favor targeted consumer protections and competition measures instead."
📰 Source Timeline (8)
Follow how coverage of this story developed over time
January 20, 2026
8:33 PM
Trump's 10% credit card cap deadline is here. Will card companies comply?
New information:
- Confirms that as of the Jan. 20 deadline, most banks and card issuers have left APRs largely unchanged despite Trump’s demand for a one‑year 10% cap.
- Clarifies there is currently no statute, regulation or executive order in force that actually mandates a 10% APR ceiling; CFPB notes there is no general federal rate cap.
- Reports that bank lobbyists and issuers say they are 'in the dark' on how to respond because the White House has provided no details on enforcement or legal basis.
- Updates the current average credit‑card APR to 19.7% at the end of December, one point below the August 2024 record, and notes that Fed rate cuts have been nudging APRs down.
- Quotes White House Press Secretary Karoline Leavitt saying Trump 'expects' compliance but offering no specific consequences for noncompliance.
- Highlights an America’s Credit Unions analysis claiming roughly two‑thirds of revolving‑balance cardholders and almost all 47 million subprime borrowers could see credit lines cut or canceled under a hard 10% cap.
January 15, 2026
2:00 PM
GOP senator pushes Trump's 10% credit card rate cap as party leaders push back
New information:
- Sen. Roger Marshall plans to introduce the Consumer Affordability Protection Act to impose a one‑year 10% cap on credit‑card interest rates.
- The cap would apply only to banks and financial institutions with more than $100 billion in assets, sparing community banks and most credit unions.
- Senate GOP leadership in both chambers is already resisting the idea, arguing it would cause credit scarcity.
- Democrats Dick Durbin and Peter Welch are co‑sponsoring Marshall’s bill, giving the measure a small bipartisan bloc.
- Elizabeth Warren says she supports a 10% cap and has told Trump she’s "all in," but criticizes him for not taking action so far.
- Trump publicly called for the cap to take effect Jan. 20, 2026, the one‑year anniversary of his second‑term inauguration.
January 13, 2026
10:45 PM
Stop attacking the Fed and credit card industry, Wall Street executives warn Trump
New information:
- BNY Mellon CEO Robin Vince warned that undermining Fed independence could shake the bond market and actually push interest rates higher, undercutting Trump’s affordability goals.
- JPMorgan Chase CEO Jamie Dimon publicly backed Powell’s integrity, saying he disagrees with some Fed decisions but has 'enormous respect' for him even as DOJ investigates.
- The article quantifies the hit from a 10% APR cap: Vanderbilt research estimates banks would lose roughly $100 billion in annual revenue given current average card rates around 19.65–21.5%.
- Shares of major card issuers, including American Express, JPMorgan, Citigroup and Capital One, fell sharply as investors priced in the threat of the cap.
- JPMorgan CFO Jeffrey Barnum signaled banks are prepared to fight the cap, though the article notes it is unclear whether Trump intends to impose it via executive action or by pressuring lenders to comply voluntarily.
5:34 PM
Wall Street CEOs warn Trump: Stop attacking the Fed and credit card industry
New information:
- BNY Mellon CEO Robin Vince publicly criticized Trump’s DOJ investigation of Fed Chair Jerome Powell, warning it risks undermining Fed independence and could actually push interest rates higher by shaking bond-market confidence.
- JPMorgan CEO Jamie Dimon said he does not agree with everything the Fed has done but expressed "enormous respect" for Powell and implicitly opposed political interference in the Fed.
- JPMorgan CFO Jeffrey Barnum signaled the industry is prepared to "fight with all resources at its disposal" against a one‑year 10% cap on credit‑card APRs, arguing it would cut the supply of credit rather than simply lower its price.
- The article notes that average U.S. credit‑card APRs are roughly 19.65%–21.5%, and reiterates Vanderbilt research estimating a 10% cap would cost banks about $100 billion a year in revenue, helping explain Monday’s sharp sell‑off in card‑issuer stocks.
- The piece underscores that Wall Street’s previously warm relationship with Trump has "suddenly soured" despite deregulatory moves and CFPB budget cuts that had generally benefited the industry.
3:04 PM
What Trump's 10% credit card rate cap would mean for consumers
New information:
- Vanderbilt University researchers estimate a one‑year 10% cap would save consumers roughly $100 billion annually in reduced interest payments.
- At a 10% APR, a $5,000 balance would incur about $42 a month in interest versus about $100 at the current ~24% average rate.
- LendingTree data put the current average credit‑card APR near 24%, with some subprime borrowers paying up to 36%.
- Morgan Stanley analysts estimate that if low‑income and subprime borrowers lost card access, overall U.S. consumer spending could drop about 5%, effectively offsetting any boost from lower rates.
- The American Bankers Association and some analysts warn a hard 10% cap could push riskier borrowers toward less regulated, more expensive products like payday loans and 'buy now, pay later' plans.
- Industry experts say banks might respond by cutting card rewards, raising annual fees, or shrinking credit lines, rather than simply exiting the market; others argue the business is 'massively profitable' and could absorb a cut through lower rewards rather than mass account closures.
11:11 AM
Elizabeth Warren says Trump called her after speech criticizing his record on costs
New information:
- Elizabeth Warren delivered a National Press Club speech accusing Trump of driving up costs, sowing terror and chaos, and abusing his power to prosecute critics, and saying he has done "nothing but raise costs" despite promising Day One relief.
- Warren says Trump phoned her after the speech; during the call she told him Congress can cap credit-card rates if he will "actually fight for it" and pressed him to get House Republicans to pass the bipartisan ROAD to Housing Act.
- A White House official confirmed to Fox that "President Trump and Sen. Warren had a productive call about credit card interest rates and housing affordability for the American people."
- Warren reiterated in her remarks that Trump has not taken "one damn thing" to lower housing costs for Americans, sharpening her critique of his economic record.
January 12, 2026
8:51 PM
Trump calls for a 10% cap on credit card interest rates
New information:
- Trump told reporters aboard Air Force One he wants a 10% credit‑card interest‑rate cap to take effect Jan. 20 and says card issuers would be breaking the law if they do not comply.
- NPR spells out that it is unclear whether a president can impose such a cap without Congress and notes Trump has not specified whether he would seek legislation, issue an executive order or use some other mechanism.
- The article gives fresh average‑APR data from the Federal Reserve (22.3% as of November 2025, up from 13.9% a decade earlier) and explains the link to elevated Fed policy rates and rising delinquencies.
- NPR adds more detailed pushback from industry — including Bank Policy Institute language that a 10% cap would be “devastating” and drive borrowers toward less‑regulated, more expensive credit — and ties it directly to Monday’s drop in bank stocks.
- It updates the political context by quoting Warren’s response that Trump has "done nothing but try to shut down the CFPB," and recounts the current lawsuit over whether the administration can starve the CFPB of staff and funding and the recent court ruling that it must keep seeking funds.