December 12, 2025
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AP-NORC poll: holiday budgets squeezed

A new AP-NORC national poll released Dec. 12, 2025 finds most Americans see higher-than-usual prices for groceries, electricity and gifts, with about half saying it’s harder than normal to afford holiday presents and delaying big or nonessential purchases. Sixty-eight percent describe the U.S. economy as 'poor,' a sentiment largely unchanged from late 2024, underscoring persistent inflation concerns despite White House messaging.

Economy and Inflation Consumer Spending and Retail

πŸ“Œ Key Facts

  • AP-NORC poll released Dec. 12, 2025
  • 68% of U.S. adults say the economy is 'poor' (unchanged from Dec. 2024)
  • Majorities report higher prices for groceries, electricity and holiday gifts
  • About half say it’s harder to afford gifts and are delaying big/nonessential purchases

πŸ“Š Relevant Data

The annual inflation rate in the US was 3.0% for the 12 months ending September 2025.

Consumer Price Index Summary - 2025 M09 Results β€” Bureau of Labor Statistics

The 2025 tariffs imply an increase in consumer prices of 1.2% in the short run, assuming full passthrough.

State of U.S. Tariffs: November 17, 2025 β€” The Budget Lab at Yale

The US unemployment rate was 4.4% in November 2025.

United States Indicators β€” Trading Economics

In 2024, the median earnings of full-time, year-round White workers were $65,370, compared to $50,430 for Hispanic workers. Whites make up about 58% of the US population, Hispanics about 19%.

No Significant Change in Estimated U.S. Median Household Income β€” U.S. Census Bureau

In the third quarter of 2025, median weekly earnings were $944 for Hispanic workers and $970 for Black workers, lower than for White workers. Blacks make up about 13% of the US population.

Usual Weekly Earnings of Wage and Salary Workers β€” Bureau of Labor Statistics

πŸ“° Sources (1)

Consumers aren’t having a very merry holiday season, AP-NORC poll finds
PBS News by Amelia Thomson-Deveaux, Associated Press December 12, 2025