A JPMorgan analysis using Euromonitor data projected retail sales of hemp-derived beverages of about $1.4 billion in 2025 and about $4.1 billion in 2028 if the 2018 Farm Bill loophole allowing intoxicating hemp products remained open.
January 01, 2025
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These are market-sales projections for hemp-derived beverage products under a scenario in which federal restrictions on intoxicating hemp products were not tightened.