Consumers living paycheck to paycheck commonly respond to financial pressure by becoming more cautious in purchase decisions and stretching household products, for example using detergent or shampoo to the last drop and exhausting pantry inventory before shopping for more.
October 22, 2025
high
behavioral
Typical household purchasing and consumption adjustments when personal finances are constrained.
A 2025 Visa Business and Economic Insights holiday spending outlook forecasts U.S. consumers to spend an average of $736 each on holiday gifts in 2025, a 10% increase from $669 in 2024.
January 01, 2025
high
temporal
Holiday spending projection from Visa's 2025 holiday spending outlook.