TransUnion's 2025 U.S. gaming report found that overall betting activity rose to 30% of consumers in Q2 2025, up from 25% of consumers in Q2 2024.
June 30, 2025
high
temporal
Share of consumers engaging in any betting activity as measured by TransUnion.
TransUnion's 2025 U.S. gaming report found that activity on online sportsbooks increased by 7% year-over-year for both Gen Z and millennial bettors.
June 30, 2025
high
temporal
Year-over-year change in online sportsbook participation by generation.
TransUnion's 2025 U.S. gaming report found that land (brick-and-mortar) sportsbook betting decreased 1% year-over-year for Gen Z bettors and increased 11% year-over-year for millennial bettors.
June 30, 2025
high
temporal
Year-over-year changes in brick-and-mortar sportsbook participation by generation.
TransUnion's 2025 U.S. gaming report found that total monthly debt payments increased 20% for millennial consumers and 27% for Gen Z consumers, compared with an inflation rate of 6% and wage growth of 8%.
June 30, 2025
high
temporal
Change in average monthly debt obligations for younger generations relative to inflation and wage growth.